Güero's Taco Bar

A project I worked on with Left Right Media.

When designing the menu for this iconic Austin Taco bar, we completely refreshed the menu while still keeping the brands story in mind. A feed store converted into a restaurant, with plenty of history on the walls inside, it was important to maintain the lively aesthetic and colorful imagery to unify the brand. I took the position of the illustrator in this project, choosing food, beverages, and other collateral to recreate for the menu. We conducted a photoshoot at the Taco Bar with our completed work, resulting in bright photos of our printed menus, complemented by the Guero's interior. 

 

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